Written By: Maria Lazgin Ciercielli
Iceland Foods, a U.K. supermarket chain, released a controversial Christmas advertisement in the beginning of November 2018. The title, “Say Hello to Rang-tan”, reveals the heart of the content: the fatal effects of palm oil production on orangutans in South-east Asia. Formatted as a cartoon, the advertisement features the friendship of a young girl and a baby orangutan, and it reveals the truth about the destruction that comes from palm oil production. In response to the rising deaths of orangutans, as well as the deforestation and global climate change, Iceland Foods publicizes that they will be removing palm oil from their own brand products.
The controversy of this advertisement began when it was banned from te